Tiny Tome No. 10

Success is something to attract not attain

The harder you work, the luckier you become. We've all heard, even repeated, that one. Less spoken is how being open multiplies the surface area for luck to strike. The real work to be done is not “setting better goals” or “hustling harder”—it’s becoming the person who naturally resonates with what you want.

The minute you start seeing success as something to be attained success becomes finite. However when you see it as something to attract, success comes from everything, everywhere and everyone.

The difference is exchange versus extraction.

When success is something to attain, you’re implicitly working within a closed system. There are specific goals, specific paths, specific gatekeepers. You’re competing for slots. This creates tunnel vision—you can only see the routes you’ve mapped, the opportunities that fit your predetermined criteria. Everything else is noise or distraction.

But when success is something to attract, you’re operating in an open system. You’re not filtering reality through “does this get me closer to X?”—you’re receptive to value wherever it emerges. A random conversation, an unexpected collaboration, a skill developed just for curiosity. They’re all potential sources because you’re not rigidly controlling how value reaches you.

On the surface this may sound like rubbish but the growth we need is in magnetism more than material metrics. Stop searching to find and start seeking to attract. Missing your lot in life? Check your frequency.

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